The number of entrepreneurs in Malaysia is on the rise, with SMEs and prominent players already holding the Lion share of the Malaysian e-commerce industry.
Today, the economy is booming and Malaysia in particular has become one of the best marketing platforms in Southeast Asia (SEA). In the age of digital technology, many people are benefiting from e-commerce to build and expand their markets.
Malaysian e-commerce platforms have evolved significantly over the last few years, growing in both sales volume and number of online buyers. Today, many consumers prefer to shop online rather than offline. It can save a lot of time instead of going to a store and at the same time merchants can also save time while enjoying the benefits of selling online. However, building and managing ecommerce platform requires patience, effort, and budget to implement right digital marketing funnel in your store.
According to Department of Statistics Malaysia (DOSM), internet usage by individuals in Malaysia increased to 96.8 per cent from 89.6 per cent in 2020-2021. Internet usage typically comes in many forms, including social media, entertainment, and most importantly, to do any business or transaction online via an e-commerce platform.
Are you aware of the best eCommerce platform in Malaysia where you can begin from scratch and have your ship come in?
Here are 10 useful e-commerce platforms that you can use for your business in Malaysia.
Useful E-commerce Platform No. 1: Shopee
Shopee is the leading e-commerce online shopping platform in southeast Asia and Taiwan. In 2015, Shopee launched 7 markets across the region include Singapore, Malaysia, Indonesia, Thailand, Taiwan, Vietnam and the Philippines.
It provides customers with an easy, secure, and fast online shopping experience through strong payment and logistical support. Shopee has a wide selection of product categories ranging from consumer electronics to home & living, health & beauty, baby & toys, fashion and fitness equipment.
Shopee trust in the transformative power of technology and want to change the world for the better by providing a platform to connect sellers and buyers within one community.
Shopee provides a one-stop online shopping experience to Internet users across the region that provides a wide selection of products, a social community for exploration, and seamless fulfilment services.
Useful Ecommerce Platform No. 2: Lazada
Lazada Group is founded in 2012 and it is Southeast Asia's leading eCommerce platform in six countries include Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. Lazada connect this vast and diverse region through their technology, logistics and payments capabilities.
Today, Lazada have the largest selection of brands and sellers, and by 2030, Lazada aim to serve 300 million customers. Lazada became the regional flagship of the Alibaba Group in 2016, and is backed by Alibaba's best-in-class technology infrastructure.
With end-to-end logistics capabilities and complete control over the supply chain, virtually any product is a click away.
We have fulfillment centres across 17 Southeast Asian cities, and investment in warehouses, sorting centres, and digital technologies complement with partner network and the cross-border and last mile arrangements in each country.
Useful Ecommerce Platform No. 3: Lelong.my
Lelong.my, Malaysia's homegrown online marketplace provides complete and affordable e-Commerce platform for buyers, exposing them to a variety of products and services from more than 10,000 sellers.
Lelong.my has wide variety of products and services whether personal or business with more than 1.3 million products across categories, including mobile phones, computers, camera and gadgets, home appliances, fashion and accessories, beauty and personal care, toys, or even frozen food!
Lelong.my has user-friendly interface & navigation where you can browse and shop through the products in Lelong.my with just few clicks through desktop, mobile, tablet, at anywhere, anytime you want. Apart of that, it uses payment system which accredited by Bank Negara and are covered under the Buyer Protection Program (BPP).
Useful E-commerce Platform No. 4: Zalora
If you are looking for latest fashion, Zalora is the best destination for you. Zalora are Asia's leading online fashion destination are the largest and fastest growing fashion focused e-commerce site in Southeast Asia which are founded in early 2012. Zalora are present in Singapore, Indonesia, Malaysia, Brunei, Philippines, Hong Kong and Taiwan.
Zalora offers an extensive collection of over 500 top international and local brands and designers where you can shop from thousands of products across men's and women's fashion apparel, shoes, accessories, and beauty categories online. Zalora provides a thirty-day free returns policy, speedy deliveries within 1-3 working days, free delivery over a certain spend, and multiple payment methods including cash-on-delivery.
Zalora is a part of the world's leading fashion group namely Global Fashion Group which was established in 2011. The Global Fashion Group operates in 27 countries with a presence in India, South America, Russia and the Middle East with dedication to help online fashion companies emerge in the market. Being a part of GFG, Zalora Group has grown throughout the years as the voice of fashion in the region.
Useful E-commerce Platform No. 5: GoShop
GoShop is an exciting new way to shop, hassle-free in the convenience of your home 24 hours a day, offering exciting array of electrical, electronic, home, kitchen, beauty, fashion, fitness accessories and other products.
From time to time, GoShop vibrant hosts will introduce you to a new immersive world of infotainment, showcasing varieties of products while demonstrating features that make these products suitable for the Malaysian lifestyle.
GoShop has personal Go Shoppers which are specially trained to cater to your needs and will be on hand around the clock to answer your queries, help you place your order or advise on the status of your delivery.
Useful Ecommerce Platform No. 6: eBay
eBay is the world's largest sustainable marketplace, comprising a community of 17 million sellers and 147 million buyers across 190+ markets. eBay have continued to build technological advancements for over 25 years and continuously evolve the programs and policies in service of customers. eBay continues to support sustainable practices by creating opportunities for people to make meaningful purchasing and business choices. eBay strives to maintain an active and secure online marketplace at all times.
Useful Ecommerce Platform No. 7: Hermo
Hermo MY is an online beauty shop (beauty collection) whose mission is to bring beauty directly to you by offering your favorite beauty products from all over Asia. With thousands of people buying skincare and beauty products online, what makes Hermo different?
Hermo's goal is to select the best brands available to make your shopping experience easy and affordable. At Hermo, you can find beauty products at amazing prices and share beauty tips with your friends.
Hermo are certified partners and distributors of the brands so you'll only get 100% Authentic products delivered to you. As Hermo are an online beauty store with no physical shops and overheads, you know Hermo are passing great savings on to you, ensuring that you are offered only the best value in the comfort of your home!
Useful Ecommerce Platform No. 8: Qoo10
Qoo10 is the world's largest online marketplace and aims to become Asia's leading online marketplace. Qoo10 provides a powerful online marketplace platform for buyers to enjoy a highly secure and convenient shopping experience. The company currently operates seven localized online marketplaces in five countries, including Singapore, and plans to expand to more Asian countries in the near future.
Qoo10 vision is to bring together diverse buyers and sellers worldwide and improve life everywhere. Qoo10 will strive to provide enjoyable and great shopping experience.
Useful E-commerce Platform No. 9: PrestoMall
PrestoMall is Malaysia's largest indigenous online shopping platform. Presto is Malaysia's first indigenous multi-service lifestyle app, offering diverse lifestyles, convenient features and hassle-free mobile payments. PrestoMall is operated by Presto Mall Sdn Bhd.
Useful Ecommerce Platform No. 10: dUCk
Founded through entrepreneur Vivy Yusof, dUCk released in May 2014, and became born out of the affection for well-branded scarves, aiming to carry the message that sporting scarves must be a celebrated act amongst women.
The dUCk brand, that is narrated through D, rose quickly in its recognition throughout the world, and has considering the fact that accelerated to emerge as the dUCk Group that we know today.
Platforms Comparison
Gender Comparison
The chart above showed the percentage of female audiences and male audiences on the 10 ecommerce platforms that discussed in this article. The data are retrieved from similarweb.com and compared among the 10 ecommerce platforms in Malaysia on July 2022. From the bar chart, we can see that most of the ecommerce platforms are dominated by male audiences which include Shopee, Lazada, Lelong, eBay, Qoo10, and PrestoMall. On the other hand, women audience are more likely to visit ecommerce platform that focus fashion or cosmetics like Zalora, GoShop, Hermo, and dUCk.
Total Visit Comparison
The pie chart above showed the total visits by audiences on the 10 ecommerce platforms that discussed in this article. The data are retrieved from similarweb.com and compared among the 10 ecommerce platforms in Malaysia from May to July 2022. The chart shows that most audience are using Shopee as their preferred ecommerce platform which dominate 73% of the total visits, leaving 27% to be shared by the other 9 ecommerce platforms.
E-commerce Information
| Ecommerce Platform | Annual Revenue | Traffic Rank (MY) | Bounce Rate | Pages per Visit | Avg Visit Duration |
| Shopee | > $1.0B | 4 | 0.3288 | 9.73 | 00:08:52 |
| Lazada | > $1.0B | 14 | 0.4838 | 5.36 | 00:06:03 |
| Lelong | $2.0M – $5.0M | 11451 | 0.5958 | 2.28 | 00:01:09 |
| Zalora | $10.0M – $15.0M | 181 | 0.4352 | 7.51 | 00:05:46 |
| GoShop | — | 1577 | 0.6548 | 3.27 | 00:01:45 |
| eBay | > $1.0B | 2522 | 0.4199 | 4.43 | 00:03:43 |
| Hermo | $2.0M – $5.0M | 2929 | 0.5185 | 2.8 | 00:02:40 |
| Qoo10 | — | 5320 | 0.5003 | 1.84 | 00:01:03 |
| PrestoMall | $5.0M – $10.0M | 7998 | 0.6273 | 3.66 | 00:02:01 |
| dUCk | — | 6010 | 0.4972 | 3.71 | 00:03:41 |
The table above showed the annual revenue, traffic rank in Malaysia, bounce rate, pages per visit, and average visit duration on the 10 ecommerce platforms that discussed in this article.
The data are retrieved from similarweb.com and compared among the 10 ecommerce platforms in Malaysia on July 2022. From the table, Shopee, Lazada, eBay are ecommerce platform with annual revenue exceeding 1 billion dollar.
Shopee also rank at number 4 in traffic rank in Malaysia, has the highest page per visit and average visit duration. GoShop has the highest bounce rate while Shopee has the lowest.
Product Categories
| Ecommerce Platform | Top Categories | 2nd Top Categories | 3rd Top Categories |
| Shopee | Adult | Banking Credit and Lending | Video Games Consoles and Accessories |
| Lazada | Banking Credit and Lending | Adult | Other Computers Electronics and Technology |
| Lelong | Social Media Networks | Search Engines | Banking Credit and Lending |
| Zalora | Banking Credit and Lending | News & Media Publishers | Fashion and Apparel |
| GoShop | Banking Credit and Lending | Social Media Networks | Marketplace |
| eBay | Marketplace | Social Media Networks | Banking Credit and Lending |
| Hermo | Social Media Networks | Other Computers Electronics and Technology | Beauty and Cosmetics |
| Qoo10 | Banking Credit and Lending | Marketplace | Search Engines |
| PrestoMall | Banking Credit and Lending | Social Media Networks | Marketplace |
| dUCk | Social Media Networks | Fashion and Apparel | Search Engines |
The table above showed the top 3 products categories that the audience visit on the 10 ecommerce platforms that discussed in this article. The data are retrieved from similarweb.com and compared among the 10 ecommerce platforms in Malaysia on July 2022.
If you have a products or services and you want to start up a ecommerce business, you will know which of these 10 platform is suitable to you.
