When doing content marketing, you should know the importance of using the right keyword for your content. But have you heard of the long tail keywords? Long-tail keywords are usually not in favor. Most people don't want to use it because of low search volumes, but they can have a great impact if you use it right.
Think about how your target audience finds you. If they search for you through search engines, there is a very high chance they found you through long-tail keywords. With the right strategy, long-tail keywords can help you stand out from your competitors. It is not just about getting traffic but also getting actual paying customers.
It is a huge bonus for your business. If you understand how to integrate long-tail keywords into your content, it can help you better. Consistently publishing in-depth content targeting long-tail keywords can increase your visibility in search traffic and grow your brand. Let's understand how long-tail keywords can help you in Search Engine Optimization (SEO).
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What Are Long-Tail Keywords?
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Long-tail keywords are longer search phrases that usually contain more than three words with highly specific search intent. They have lower search volumes due to the uniqueness of the keywords. They have higher conversion rates as the keywords are more targeted.
While short tail keywords are short keywords that contain under three words with broader search intent, they have higher search volumes and lower conversion rates. The length of the search phrase is just a reference. They are named this way not because of the length but because they come from the long tail of the search volume curve.
The short tail has a small number of keywords with a higher search volume, while the long tail consists of a large number of keywords with a lower search volume. The true distinction is search volume.
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Why Are Long-tail Keywords Important In SEO?
You may probably wonder why you should use Long-tail keywords for your SEO. If you log into your Google Search Console Account and search for the terms, most of the terms you rank for are long-tail. Can you imagine all those highly-targeted queries funneled new leads directly to your high-converting assets? Here are the benefits you should use long-tail keywords.
1. Competition Will Be Lesser
Search volume will be low for long-tail keywords because they are specific to your business and your niche. It doesn't need much effort to rank well for your targeted long-tail keywords. Some simple link-building and on-page SEO should help to get your landing page into a place of prominence if your keywords are specific enough.
2. Higher Conversions
Doing some research on your long-tail keyword can help you discover search intent. You will be able to identify queries that indicate the buyer's intent and additional information to target long-tail keywords. Implying relevant long tail keywords into your SEO strategy can lead highly qualified leads into your sales funnel and complement your content marketing efforts.
3. Optimize for Semantic, Conversational & Voice Search
Long-tail Keywords are an important part of optimizing for semantic search. Many millennials use voice search daily. They use long-tail keyword phrases to search for the information they want, such as questions and commands with clear intent.
Try to predict the intent behind these voice search questions. It allows you to provide answers about your business and services, and you are able to target these long-tail keyword phrases better. Even if the search density is low, these keywords are still valuable for your business.
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How To Find Long-Tail Keywords?
1. Competitive Analysis Method
This is one of the best ways to uncover long-tail keywords, but you shouldn't limit yourself to long-tail keywords only. Look for related keywords that possibly rank your page, especially those in the chunky middle. You wouldn't want to miss any keywords that could rank your page.
Using this method, you can google your keyword and paste the top-ranking URL into a keyword research tool, such as Google Keyword Planner, Semrush, or Ahrefs. Filter the ranking position to reveal the most relevant keywords. Export the keywords. You can repeat the process until you have enough keywords.
This process ensures you get the most relevant keywords that can rank your page on the first page of Google.
2. Google Search Console Method
Finding long tail keywords through Google Search Console is another way to add keywords to add keywords to your website's existing content. You might even discover more topics for your content.
Go to the search result tab and set the period to 30 days. Add a URL filter for a specific page and export all the keywords. Filter the data. The value for ranking positions should be less than 20; the impression should be less than 10.
The filtered result is just for reference. To maximize the traffic to your website, you should consider all the possibilities.
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How To Use Long-Tail Keywords Effectively?
After you find the keywords you want to use, you will want to use them. But how do you use it effectively in your content? You need to use the keyword correctly on your page. Here are some on-page SEO tips to apply specifically to long-tail keywords.
Use keywords naturally: Long-tail keywords can be long and clunky sometimes. It isn't easy to use it in your content as easy as short-tail keywords. Be creative or adjust your keyword a little to insert it into your sentences and make it look natural. Don't force inserting your keywords on your page. It can make it hard to read. Usability and readability always come first.
Place your keywords strategically: When inserting your keywords into your page, include them in your page's title, headers, and subheaders if possible. Using it in your first paragraph is also preferable, especially in the first sentence.
Consider A Search Intent: It is not enough to rank your page by adding your keyword. Your content needs to match the keyword's search intent. It will be easier for you to create content your reader wants.
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