iPrima Media

YouTube Rolling Out Pause Ads

 
YouTube is now rolling out pause ads to all advertisers, providing another way for brands to reach YouTube viewers. Pause ads are displayed on the screen when a video is paused, and they are designed to be less interruptive than traditional ad breaks.  
 

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What are pause ads?

Pause ads are a new type of ad format that appears on the screen when a YouTube video is paused. They are designed to be less interruptive than traditional ad breaks, as they only appear when viewers are not actively watching the video. Pause ads can be up to six seconds long and can include video, images, or text.  

 

Why SMEs should implement pause ads?

Here are a few examples:

  • Create and design pause ads: Our team of creative professionals can create and design pause ads that are eye-catching and engaging.
  • Target pause ads to the right audience: We can use our AI-powered marketing tools to target pause ads to the right audience. This will help ensure that the ads are seen by people who are most likely to be interested in the product or service being advertised.
  • Track and measure the performance of pause ads: We can track and measure the performance of pause ads to see how they are performing. This will help you (business owner) to understand what is working and what is not, so they can make adjustments to their campaigns as needed.

 

 

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Benefits of using pause ads

There are a number of benefits to using pause ads, including:

  • Increased reach: Pause ads can help advertisers reach a wider audience than traditional ad breaks.
  • Less interruptive: Pause ads are less interruptive than traditional ad breaks, as they only appear when viewers are not actively watching the video.  
  • High engagement: Pause ads can be highly engaging, as they appear when viewers are already interested in the content they are watching.
  • Measurable results: The performance of pause ads can be easily tracked and measured, so advertisers can see how they are performing.

 

Youtube Pause Ads
Woman Holding A Youtube Icon

 

Our experience with pause ads

We have been helping clients implement YouTube ads since they were first introduced. The agency has a proven track record of successfully using pause ads to achieve clients' marketing goals.

Here are some examples of how we helped clients use pause ads:

  • Case study 1: increased brand awareness by 20% using pause ads.
  • Case study 2: generated 10% more leads using pause ads.
  • Case study 3: increased sales by 5% using pause ads.

 

If you are looking for an AI marketing agency that can help you implement pause ads, we are help for you.

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As a highly performance-driven AI-powered digital marketing agency based in Johor, iPrima Media brings over a decade of online marketing excellence to every project. We have delivered successful digital campaigns for over 1,000 businesses and brands across diverse industries.

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